On Thursday October 27th, Twitter announced that they will be shutting down the Vine app. Though this has not yet happened, and the official website will remain online indefinitely, for most this marks the end of the platform.
Vine is a video sharing service which was bought by Twitter before it launched in 2013. It is famous for only allowing videos up to six seconds in length. Though this restriction was seen as pointless at first, many took it as a challenge, and worked hard to make the most out of the limit. This led to some spikes in popularity a few years ago and debatably paved the way for GIFs.
Over the years however, most users and creators migrated to other sites, like YouTube or Facebook, eventually leaving Twitter no choice but to shut down the app.
This news does come coupled with Twitter’s announcement that they had to lay off nine percent of their workforce, so it is not much of a surprise that they are cutting support for Vine. Seeing as the site’s popularity has been on the decline for years, the decision is understandable, but still catastrophic for some creators. Taking this into account, Twitter has opted to leave the website up for the time being.
“We think it’s important to still be able to watch all the incredible Vines that have been made,” Twitter said in a statement.
Twitter is also giving Vine users time to download their favorite Vines for when the app officially shuts down.
Though the end of Vine is devastating to some, its user-ship has been on the decline , and most of what it has to offer can be found elsewhere. Also, considering the financial troubles Twitter is going through, most spectators can agree that the shutdown is unfortunate, but necessary.