If you haven’t heard of Crumbl by now, there’s a chance you may be living under a rock (or perhaps a large cookie). The gourmet cookie company has quickly gained tremendous demand over the past few months, but why? What makes these sweets so special?
Many are drawn to the unique flavors and aesthetics of the cookies themselves.
With rotating flavors every week, there is constantly something new to try. Two exceptions are their milk chocolate chip and pink sugar cookies, which are always available.
It is part of human nature to look for the next best thing, and in this case that is a cookie. Crumbl has become a stand-out food chain that keeps customers intrigued.
What arguably started this fad was social media, playing a large role in the sudden craving for Crumbl cookies. Creators post reviews of the cookies to apps like TikTok and YouTube, which reach millions of people per day. This serves as advertising for the company, which has clearly worked well in their favor.
“I think social media hyping it up a lot makes people want to buy Crumbl,” UCVTS senior Isabella Steipen said.
A few years ago you probably wouldn’t have seen lines out the door of Crumbl, but today that is a different story.
Crumbl opened in 2017 when two cousins from Utah set out on a mission to create and sell the world’s best chocolate chip cookie. Their names are Jason McGowan and Sawyer Hemsley, and they would later own one of the fastest growing dessert companies in the nation.
Even though the cookies have been highly promoted by many people, there is some controversy surrounding pricing. Some people don’t necessarily believe a single cookie should cost four to five dollars, and for the quality of cookie they are receiving, it’s not worth it.
“No one should be pressured into liking anything, especially if they aren’t that special or good,” local resident Abigail Crawford said.
It’s true that the negative reviews of Crumbl overpower the amount of positive ones, but will people on the internet continue to push “how great” the cookies are?
Yes, they will.
Whether or not Crumbl is your preferred choice of cookie, there’s hardly any denying that it has had a massive impact in the food world lately. It seems to be an entire “cookie experience” that evokes a sense of wonder in the public.
A thing as simple as a warm, crispy-gooey cookie has fascinated many people, showing the classic desire for a sweet treat. Nonetheless, it should be up to each individual to determine their preference of the cookies.
