On Jan. 4th, a picture of a plain brown egg was posted on Instagram. The caption read: “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”  The post quickly rose to fame after it broke Kylie Jenner’s previous record of 18 million likes. As of Jan. 17, the post has 47.5 million likes.
 
The photo, originally taken by Shutterstock photographer Sergei Platonov, has garnered attention from the media, including a few news outlets and a multitude of fan accounts. Whoever is behind the account has also monetized it; they’ve started selling t-shirts with the egg on it, even getting the correct licenses from Shutterstock.
 
“We’re dropping a new design every day, and giving 10 percent of that to a chosen charity,” the anonymous account owner said in an interview with C-Net.
 
Some accounts have been trying to copy the fame. One account, @world_record_egg_india, has posted a picture of an egg with the Indian flag on it. The post’s caption reads: “If an egg can get 40 million likes , how much can an [indian] egg get tag everyone you know , it’s time to show everyone the strength #india #egg by the way I spent $7 to buy this picture so please make it worth it.” As of Jan. 17, the post has 170k likes.
 
 
 
 
 
There are many other fan and imitation accounts, though none of them have come close to the fame garnered by the original World Record Egg. Some expect the egg to triple Kylie Jenner’s record, but that remains to be seen. Visit @world_record_egg on Instagram to join the millions of others who’ve “liked the egg.”